Evolution of logos

I thought it would be interesting to post this. I had found this image in a graphic design book that had a bunch of logos designed by many designers. Here is the evolutionary change of the Starbucks logo. Has time goes by, many things change some have to change just to accommodate to today society views and beliefs. Starbucks had started out with a very provocative logo that later on changed probably to avoid a lot of sexual and inappropriate jokes.

Jarrito

Comunication Arts Magazine

Jarrito is fruity Mexican soda that is very popular outside of Mexico. Many people enjoy drinking it along side a meal which they had bought in a food-truck. However it is a bit of an inconvenience to open these for their customers. So Jarriot give away illustrated bottle openers to every food-truck that served Jarrito. Each one had a very intricate design that was inspired by Mexican art and culture. It was designed by Federico Archuleta.